Corporate Catering at London Olympics

0 Posted by - July 31, 2012 - Food News & Opinion

2012 has been a busy year for the entertainments industry. There has been a huge demand for the high quality corporate caterer – This year’s Olympic Games have made London the sporting capital of the world.

As tourists and businesses flock to London for the 2012 Olympics, it is clear that the pressure is on for the corporate caterer – London already has a huge corporate catering industry that supplies the needs of hundreds of clients from blue chip companies to creative launches such as movie premieres. A good corporate party is an opportunity to network, to see and be seen. And corporate parties can also be high profile opportunities for sponsors to raise their profile. The Olympics in 2012 is a massive opportunity for sponsors to make sure their brand gets maximum exposure with fabulous food and impressive catering.
Corporate Catering & London Hospitality
Sports and corporate hospitality have always gone hand in hand. Things have evolved from the days when a warm pint of bitter and packet of peanuts was considered enough. Now the corporate caterer, London especially, is highly sophisticated. Corporate catering can make or break business deals, boost product profiles and build on brand image. And perhaps sport is one field where sponsorship is hugely sought after – big sporting events lend themselves to high visibility. And if a sponsor is spending huge amounts of money, it’s important you ensure they are made to feel looked after by a tailored corporate caterer. London corporate hospitality is not just a frivolous extra.
London Plays the Game
Keeping sponsors happy increases the chance of renewed deals and finding good catering is often half the battle. When it comes to some of the world’s finest sporting events, sponsors and participants expect the finest food and unmatched meals. London is home to some big sporting events, from Wimbledon to premiership football matches, and looking after key sponsors or clients is crucial at major events. A good corporate caterer London sport managers know is just as important on the football terraces as the race tracks – the fact one of the country’s most famous chefs, Delia Smith, owns her own football club shows that sports and food go hand in hand.
Looking for a Corporate Caterer in London?
Food from deWintonscorporate caterers is a popular choice. They offer a comprehensive service, catering to your every event need. They are affiliated with a number of top London venues and specialise in corporate catering, from product launches to weddings.Disclaimer: Compensation was provided for portions of this article.

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